How to Write Emails that Get a Response (12th Nov)

surprising email.jpg
surprising email.jpg

How to Write Emails that Get a Response (12th Nov)

395.00

Overview

Email is our best friend. Too often, we take that friend for granted. Using poor email tactics can cost you thousands of actions and lost donations. Learn what works and what doesn't for getting the best from your email list and how to stand out in your supporters' inboxes.

What you will learn

This workshop uses fun and varied learning methods to give you the knowledge you need to increase your email response within 24 hours. It is bursting full of facts, techniques and examples to improve your email campaigns immediately.

By the end of this workshop, you'll be able to:

  • Understand what causes a low open rate

  • Know how to segment your email list for better results

  • Craft an unforgettable email

  • Avoid spam filters

  • Run a split test to boost your click-through rate even higher

  • Understand the optimum frequency and time to send for your list

  • Create emails that work on mobile devices

  • Have the results of a professional group evaluation of one of your actual emails to apply straight away

It's suitable for all levels of technical knowledge, from those who've only just started using email to those who write Java applications in their sleep.

This training runs about once a year. To guarantee your place, book now.

Quantity:
Buy ticket

Agenda

09:15 - 09:30
Check in: tasty breakfast snacks and drinks are available

09:30-10:00
Welcome and introduction. 
How email works technically, in a nutshell

10:00-10:30
Characteristics of emails that get opened

10:30-11:00
Group exercise

11:00-11:30
Break

11:30-12:15
Characteristics of emails that get acted on

12:15-13:00
Email surgery

13:00-14:00
Lunch (included)

14:00-15:30
Advanced strategies for increasing participation

15:30-16:00
Break

16:00-16:30
What happens after the click?

16:30-17:00
Group Exercise

17:00-17:30
Participant Q&A / Discussion Time for addressing any unanswered questions, discussing the learning, etc.

17:30
End of training day