As somebody who helps to run a non-profit, email is your best friend.

Too often, we take that friend for granted. Using poor email tactics can cost you thousands of actions and just as much in lost donations.

Learn what works and what doesn't for getting the best from your email list and how to stand out in your supporters' inboxes.

Testimonials

"This is one of the best trainings I have been on in years. Rachel knows email inside out, and has a wealth of knowledge and experience which includes the results of a million A/B tests in her back pocket. You will come out writing emails that really connect with your supporters and the training will help you move away from transactional, formulaic content."
Eva W, Shelter

"We had some really good bespoke training around digital campaigning and email. Would definitely recommend..."
Tom P, Mind

"We've seen a clear increase in engagement since the course"
Mary W, Global Witness

What's included

This interactive and fun online course uses varied learning methods to give you the knowledge you need to increase your email response within only 6 hours of learning. It is bursting full of facts, techniques and examples to improve your email campaigns immediately.

By the end of the course, you'll be able to:

• Understand the 4 factors that can cause a low open rate;
• Find the right send time for your list;
• Craft an unforgettable email;
• Ways to get more supporters for free, forever, with a few simple tweaks;
• Avoid spam filters and get straight into your supporter's priority inbox;
• Create emails that work on mobile devices without having to resort to spending hundreds if not thousands of pounds on agencies to test and fix the issue;
• Watch expert 'email surgeries' to see common fixes and advice in action;
• Get secret bonus guides and tools that you can reuse to your heart's content.

It's suitable for all levels of technical knowledge, from those who've only just started using email to those who write Python web applications in their sleep.

More testimonials

"The training was fab! Thank you. You were a brilliant trainer and I came away buzzing with ideas."
Patrick O, the Stroke Association

"I already feel confident that as a team we have a better grasp of how to meet our goals and improve our existing approaches."
Sarah Phillips, Peace Direct

"The email training which Rachel does is great. It’s a very practical bit of training that anyone can put into practice straight away. Rachel is a great facilitator, she uses humour successfully to put across teaching points and I really enjoy working with her."
Harriet Gurney Hill, Fairtrade Foundation