Welcome: Be Sure to Watch the Video Below Now!
While you watch, why not download your cheat sheet straight away?
Free breakthrough call: create a simple plan to get thousands of new advocates or donors rushing through your door every month.
I'm opening up some spots in my calendar in the next few weeks for non-profits who need a hand with this. Not everybody will be accepted. Apply now to reserve time with me before I get booked up.
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Download the cheat sheet
Use this tool to fill in data on the open and click-through rates of your emails. Provided you have enough data (at least five for each day or timeslot) it will tell you which day of the week and which time of day are best for sending either an appeal or a non-ask email.
Watch the video to get a guided tour of how to use it. (Opens in a new window or tab.)
Irresistible lure cheat sheet (PDF, 1.1Mb)